Tag Archives: crowdsourced

Go real-istic: a timeline of the Chobani crowdsourced recall

As I was writing yesterday’s post about the “non-recall recall” by Chobani of some of its Greek yogurt, I wondered briefly how this all started. Who actually took the time to explore, research, and investigate this, and then pulled it together for the rest of us? Watching more of the Twitter stream today, there was the answer at 9:17 am from John Sowell, self-described as a public safety reporter at the Idaho Statesman:

John Sowell ‏@IDS_Sowell
Six days after I broke the story that stores removed Chobani yogurt from shelves, the company admits to a recall.

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Chobani awarded first-ever Crowdsourced Recall

During the past 24-36 hours, the major social media sites have been lit up by the news that Chobani, one of the major manufacturers of Greek yogurt, had quietly asked retailers last week to remove some of its products from grocery store shelves because of a problem with mold — actually a non-problem in their early recounting — in “less than 5% of its total production.”

I learned of this yesterday (Wednesday) afternoon when I came home with a four-pack of my favorite, the 3.5-oz Raspberry + Chocolate Chips. And then my wife noticed the “bloating” of the unopened-yet-unexploded containers….

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