Tag Archives: Moleskine

Weighing in on Moleskine paper

After I wrote the previous post on The Moleskine IPO, I saw a hypothetical parallel to the company’s annoying unwillingness to reveal the weight of the paper in their “legendary” pocket notebooks. When the U.S. government mandated disclosure of miles-per-gallon (MPG) ratings for automobiles, marketers immediately followed the lead of the software industry and turned this “bug” into a “feature” — the added workload of satisfying the new regulations was offset by an opportunity to tout the models with the best mileage. Of course, some model ends up at the bottom of that list, and every car buyer can see it. Imagine instead that these disclosures were voluntary, with most manufacturers participating, but that Übermobile demurred because it knew that its best-selling Ω Series would be the bottom-dweller. In short order, blogs and forums on luxury car websites would have anecdotes galore about poor gas mileage. But the official corporate posture would be silence, not to say disdain. Who cares about a few complainers, if affluent or aspiring drivers continue to buy?

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The Moleskine IPO

Moleskine black & red NBsTwo stories this morning in the Americas Version of the Daily Brief from Quartz revealed that Moleskine, the Milan-based company that manufactures the iconic pocket notebooks, is going public. The company hopes to emerge with a market value of €560 million (in excess of $700 million).

The two stories were:
• Zachary M. Seward on ‘Everything you need to know about Moleskine ahead of its IPO’; and
• Anna Codrea-Rado on ‘The complete guide to taking notes effectively at work’.

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